All businesses essentially have the same goal—to create a customer. However, as simplistic as that sounds, execution is anything but simple. The barrier is raised significantly by factors such as brand trust, market adoption, buyer psychographics, and competitive positioning. If not factored into your marketing you’ll blow time and budget, and you won’t engage your prospects—or worse, you’ll drive them right to your competitors.

Oxbow Marketing helps companies more effectively create and retain customers by excelling through pivotal stages in the customer acquisition process where others often fail. Our marketing services are focused on three primary areas:

• Positioning and targeting—determining addressable market segments, defining optimal buyer profiles, and developing enduring messaging and positioning platforms that build on this knowledge
• Demand creation and opportunity development—delivering turnkey programs such as Webcasts, email and direct mail campaigns, event management, and Web content development that create demand and help nurture sales opportunities
• Sales tools and enablement—creating effective internal tools such as hunting guides, objection handling, profiling and discovery desk references, and external tools and leave-behinds such as ROI models, white papers, client success stories, bylined articles, and collateral

Whether we’re working across multiple areas or on a single project, our approach is always in tune with our client’s market dynamics and sales and marketing strategy.